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Small business owners – replace hoping for leads with marketing strategies to generate them
05/10/2018 by Andrew Stubbs"I get all my business from word-of-mouth marketing."
"I'm a referral business."
"I don't have the budget for marketing."
"I'm just too busy to market my business!"
If you find yourself saying any of the above, it's likely that you experience considerable peaks and troughs in your small business.
Why?
When Benjamin Franklin said that the only things certain in life were "death and taxes" most people didn't consider that they may be closely linked.
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But problems with taxes can lead to the death of your small business unless you take steps to keep the taxman off your back.
They say only two things are certain in life: death and taxes. For a lot of people, there's also a third certainty in life: the pain of keeping track of every receipt when it's time to do the taxes.
How many times has your bookkeeper or finance manager asked you for a receipt (that you swore you stuffed somewhere in the wad of receipts in your wallet) that you've then had to scramble and search everywhere to find?
Intellectual property. It's a hot topic.
Why?
Because, in the globalised and ultra-connected world we live in, the intellectual property (IP) of individuals and businesses is increasingly at risk.
A: "My goal is for my business to win more new clients."
B: "My goal is for my business to take on 12 new clients by June 30th next year."
Which of the above goals is more likely to be achieved?
As a business owner, do you or your managers spend a lot of time recruiting, conducting exit interviews, and onboarding new staff?
When the 'revolving door' in and out of your business doesn't stop revolving, it can impact so many parts of the business that it soon becomes a priority to address the problem.
As much as we hate to admit it, the best business owners and executives can drop the ball on occasion. This is particularly true of the little things, which can be easily overlooked.
When it comes to keeping track of business expenses, even the most attentive and mindful can fall behind. Physical receipts and invoices can easily be misplaced before you set foot back in the office. Hunting around for them causes headaches, wastes time and hurts productivity.
Are you worried that your hard-earned money is not working hard enough for you? That your dream of your golden years spent on the golf course or with loved ones on the beach is fading fast?
Think you can do a better job yourself - by managing your own super?
You may be right. A Self-Managed Super Fund (SMSF) may provide an excellent opportunity to better build wealth for your retirement. But only if you get the right advice and set it up correctly.
Team Communication Tools: How to free up 25-30% more time in your business
15/02/2018 by Andrew StubbsThe world has changed. Work has changed.
The possibilities provided by cloud and mobile technologies are beyond what most people would even have considered possible just a decade ago.
But have you adapted and updated your systems to keep up with - and take advantage of - these exciting and fast-moving changes? Or are you still determined to drive the steam engine?
What a disaster: How smart businesses avoid devastation when disaster strikes
12/01/2018 by Andrew StubbsDisasters. They happen. In personal lives, and in business.
That's not being negative, that's being real. Every day disasters affect families and businesses somewhere in the world, but it always seems to happen to someone else, doesn't it?
Touch wood.
