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5 tips for writing a winning social media policy for your small business
21/01/2020 by Andrew Stubbs
We've seen plenty of spectacular social media fails from large corporations over the years – from McDonald's accidentally (or deliberately, some have argued) tweeting placeholder text, to the social media planner for Britain's HMV using the company's Twitter account to live-tweet the sacking of over 60 employees. There was Donald Trump's 'covfefe' tweet, and that Adidas email subject line, 'Congrats, you survived the Boston marathon!', which instantly became fodder for the masses on Twitter.
So, you're thinking about using a marketing calendar for your business but you're not sure if it's worth the effort or how exactly to go about it.
Let's clear something up right off the bat: you DEFINITELY need a marketing calendar. No matter what business you're in or how small it is, you need to market it and – if you're serious about getting results – you should market with a plan.
What's a marketing calendar?
The pen may be mightier than the sword – but can it beat the smartphone? When it comes to keeping track of vehicle mileage, we think not.
When do you need to use a logbook?
If you're claiming a tax deduction for car expenses in Australia, you've got two options:
- cents per kilometre method
- logbook method.
What would happen to your loved ones if something suddenly happened to you?
Not surprisingly, it's a question many of us tend to avoid.
It's just too hard to remove the emotion from a situation where you imagine you're not around anymore.
And making clear decisions in the best interest of those you love is difficult unless you're able to look objectively at everything and everyone that is closest to you. That is, until you get a 'wake-up call'. It may be an accident, an illness or something else…
If you once ran a thriving taxi company that started to fade when Uber burst on the scene or a hotel that suffered from the impact of Airbnb, you know what the word "disruption" means.
You probably don't do either of those things but could the business you do run be equally at risk from rapid changes in your industry in the future?
"I never saw it coming" or "Who could have predicted such quick change?" is a poor defence against a failed business. And closing the door after the horse has bolted usually does little good: you can't catch a bolting horse on foot.
So ask yourself:
Busy work. That work you have to get done, but somehow seems to take over your entire day and before you know it, you've reached the end of the week and still haven't managed to make a dent on the most important task on your to do list.
Sure, this can be about priorities, but more often than not it's about working with your daily habits to make sure the important stuff is getting done consistently.
Let's look at some simple changes you can make:
For many, the word 'budget' is about as appealing as the word 'diet'.
It seems to imply what you will go without, rather than what you will achieve.
Get your superannuation working smarter for you with these 7 property tips
01/07/2019 by Andrew StubbsUnless more Australians start making smarter superannuation and investment decisions, many won't have enough to retire when they imagined or live the type of lifestyle they expected.
The Ready to Retire study from 2017 found that the average Australian worker currently has around $200,000 less than they will need to live comfortably. A lowly 22 percent believe they will have enough superannuation funds upon retirement.
This rather alarming reality is starting to dawn on many people approaching retirement around the country.
One of the key decisions with your superannuation is whether to run your own self-managed super fund (SMSF) - and whether to invest in property through your super.
Building a new business? Success starts with the right business structure…
03/06/2019 by Andrew StubbsRegardless of the industry you're in, the way you structure your business will have ramifications long into the future.
From the amount of tax you pay to the administrative load and your level of personal liability, the consequences of your decision can be serious; and they may have a profound influence on the success of your enterprise.
It's vital to fully understand your options and put the necessary consideration into the most suitable one for you and your business.
For most small businesses, there are four basic choices. Familiarise yourself with each of the four structures and then ask yourself the right questions in order to determine which structure is best for your business.
Any business that isn't planning for the future is planning to get left behind.
While most business owners know that budgeting is a critical part of their planning, there is some confusion about which components should be included in a budget.
There are three critical elements. Together, they provide the oversight you need for your business - and the key targets to work towards.
They will allow you to make informed decisions based on the reality on the ground, and realistic projections of what will happen in the future.
